Heraclitus could easily have been involved in the modern pharmaceutical industry and pharmaceutical consultancy. He was the ancient Greek, remember, who contended that everything is in flux, that everything is involved in a process of change. He was also the guy Plato (through his mouthpiece Socrates) spent his career arguing against. In the world of pharmaceutical manufacturing, it looks as though Heraclitus may have won the day in many ways.
Heraclitus’ famous saying-”You can’t step into the same river twice”-may be equally applicable to this industry, where regulatory, economic, technological, and global change seems to be about the only constant. All this rapid-fire change is sometimes more than pharmaceutical companies can successfully and profitably manage on their own. So one of vital jobs now of those involved in pharmaceutical consultancy is helping organizations meet, adapt to, and successfully manage that change.
Just consider some to the latest developments in R&D, for example. People in pharmaceutical R&D have been accustomed to using a conceptual tool called the “innovation funnel” to describe and think about the process for determining commercially viable compounds. The image is that of a funnel, wide at the top and narrow at the bottom, with a lot going in and a narrow stream coming out in a linear, predictable fashion. A broad selection of potential drugs and research possibilities are poured into the wide mouth of the R&D innovation funnel. Then, over time, through trial and testing, the few likely marketable candidates dribble from the lower end of the funnel. And, traditionally, efforts to shorten the “funnel time” have consisted chiefly in pouring more into the funnel or simply attempting to boost productivity and push products through.
But, owing to new industry developments and technological changes, the image of the innovation funnel is rapidly losing its usefulness. With the emergence of new technology and, especially, the flood of new data, the innovation funnel is becoming what some have termed the “innovation bathtub.” Basically, things are changing so rapidly that old models and old ways of thinking are becoming moribund at best and counter-productive at worst. The good news is that pharmaceutical consultancy can provide vital assistance in this area, especially in the information arena.
The general consensus among qualified pharmaceutical consultants is that several key steps must be taken:
Gather more data earlier. This means that the strongest, fastest, and least resource-draining screening processes must be placed as far upstream (as high in the funnel) as possible.
Implement procedures for managing important data throughout all points in the process, the funnel. Integration of the entire process is the goal here in order to manage information flow and consequent decision making, both upstream and downstream in the R&D process.
Commit to spending more on and deploying more vital IT resources. It has been estimated that companies in the pharmaceutical industry spend only about 5% of sales revenue on IT, which is far less than the amount spent by companies in other sectors that also rely heavily on information. The practical result is that most of the held information is then basically unstructured and far from being easy to search – the very reverse of what’s needed right now.
Step three is, of course, the most important because it certainly affects, and probably encompasses, the first two. If pharmaceutical companies ignore it, they likely won’t be able to manage the modern shifting river of change.
Pharmaceutical consultancy may be the answer to the Heraclitean challenges the industry faces today.
Keyword Research can be done free since Google provides a database of search queries however, most people do not understand the proper use of those keywords. Most times, they even go about the research the wrong way; they ignore valuable keywords while embracing unprofitable ones. They leave too much money lying on the floor, as they say. So many businesses that should have been making hundreds of millions are dying ‘avoidable deaths’ due to these errors. Here is where a Keyword Research Consultant comes in.
A Keyword Research Consultant does not only uncover relevant keywords, he is able to accurately interpret the results of the research and apply them appropriately to the business in various ways. Without doubt, the technicalities of keyword research are exceptionally scientific; but then, the ability to explore, analyze and apply search terms accurately in a business, is definitely an art. That is what brings in the money and it can be learnt.
A website is a business tool which must be able to regularly draw massive visitors for increased profits. According to recent studies, over 80% of internet users make their first contact with websites through a search engine. If you learn how the new breed of search engines work, you will have a huge pool of potential customers. Successful businesses don’t bother themselves with the mundane; they make use of professionals like the Keyword Research Consultant.
Keyword research services play a vital role for online business owners. Many simply do not know how to perform keyword research, and a large number of them don’t really want to waste time doing it. This is because it makes more economic sense for them to pay someone else to do their keyword research for them. Smart and successful business owners will focus on what they do best; and outsource the rest so that they don’t waste time being ‘penny-wise and pound foolish”. They calculate how much they can make in the time it takes them to do the research, versus how much they will pay someone else to do the research. That’s how they got be successful in the first place, they value time!
So, what does a Keyword Research Consultant do that is different from the ordinary Keyword researcher? As I explained above, the Keyword Research Consultant does not just stop at finding the relevant keywords. He gets more involved in the entire optimization process of the business; he gives professional advice/recommendations – based on knowledge he has acquired through professional training.
He ensures that the business is found in the appropriate places on the World Wide Web. There are different segments in Google and he has to ensure that apart from the first page positioning (which is just one segment of Google), he gets the website on other segments of Google where local customers are easily targeted. Just as one would need to study in the university to get a degree, so does one need to get the proper training to become a Keyword Research Consultant.
The specialized professional training will show you how to become an Authority in taking local businesses online and making them profitable; how to research and compile authentic, highly relevant search terms used by real people in particular target markets; how to determine and recommend which keyword phrases to target and which ones to avoid; how to provide all the keyword and marketing intelligence you need to be able to assure profits for the business; how to assess the competition’s search-marketing ability and determine how your own clients come out on top; how to take keyword research to the next level of real conversions once customers find your clients’ sites more easily; how to discover the latest trends and techniques to create a truly relevant Web site.
Have you ever thought, or preferable asked your self…that why do I need a third party, an outsider…come and poke around and then tell me what to do…and then charge me for that. Well, I think the answer to it is yes….I mean that is why you are reading this right?
I think, it is quite needless to say that…running a business needs some kind of direction, without a clear goal, a focussed vision with a clear cut road or track towards it…you will not be able to reach your target. Or in other terms, you would fail…or simply you would not earn our profit a.k.a…the money goes to someone else’s pocket and that could be your competitor’s.
But you know that already right?…I mean…if you don’t then how you are running your business. But there comes a time, every one of us, who are in some way related to a business, owned, has come to this point or juncture….when you feel something is not right here.
This thought may come from various observations like:- you are not getting that Return On Investment that you should, or it may be…that your profit margin is going downhill. You know…that you are getting orders, that means the demand is there..but somehow all those work and all those payments that you receive from satisfied customers or clients are not coalescing to the manna you or our concern needs.
Now you ask your self- Why Is That happening…..this is where a Strategic consulting firm would come in. A firm…who specializes in finding the troubled areas, the leaks that is affecting the ship.
It might seem at a fist glance that any logistic grad can solve your problem, but i would reckon you to think a little bit deeper on this. As you are a Pro yourself, I think it is evident and needless to say that a rock solid experienced base is indeed necessary to get to the root of this kind of problem, but even if you could get the experience from the market…think about the financial viability of doing this in house.
How much you try… it is nearly impossible to re-create a team of international, sophisticated, team of logistics and experts armed with knowledge in a finite and short span of time…who will gel together and start showing you stuff a.k.a results within a few weeks.
That is why, you should hire a Strategic Consulting Firm who would analyze your whole process, scrutinize every detail and will not only submit a well thought out dissertation but also a realistic strategy or plan…that will lead you to find out the organizational faults, or process optimization points thus leading the loss out of your whole system.
As a result you will have a well oiled system, impervious to loss, streamlined, efficient and delivering you the ROI that you always dreamed off. This is what a Strategic Consulting Firm would do. It should deliver you the result, the value for time and money that you deserve.
Search engine optimization (SEO) is the process of taking steps to assure that your site is placed higher in search engine results than your competitors’ websites. Google, MSN and Yahoo have a hold on the vast majority of daily searches performed on the Internet.
Doing Organic SEO for a Website is both art and science. The Science part SEO is understanding the search engines and the algorithms and the art part is the way we implement the ideas and making the site popular. Unfortunately the science part of SEO is a bit complicated and Takes a person or a team with sophisticated skill set to accomplish the goals. The Search engine algorithms and the ranking criteria and changing from day to day and doing SEO becomes a complicated.
Now, the SEO consultant comes into picture.The SEO experts figure out what search engines look at when they rank websites and he builds the links so that the website gets the due identification.Then they figure out what can be tweaked to improve a site’s rank in the results. Apart from choosing the right keywords, he also builds a perfect and strong link so that the website comes to the forefront.Some SEO tactics are of questionable value and others are borderline unethical, but the mainstream of SEO thought is simple, basic improvements that will boost your rank in search engine results.
How to choose the SEO Consultant?
Experience: Always ask the SEO consultant his portfolio, ask about his past works and how successful they were. Never chose a first timer to do SEO for your business. It will be much better if he has experience in doing SEO for the same or a similar industry of yours.
Check his rankings: Check his website and his ranking on search engines. If a SEO can’t rank his own website on search engines for relevant keywords, how is he going to do the same for your website. SO in short look for someone who puts his mouth where the money is.
Do not outsource to distant countries: Do not outsource your SEO work to people in distant countries, Here is why. You don’t know them and they don’t know you. They have no local experience in your country or state. They simply wouldn’t care about your reputation online. The link building techniques they use might get your banned forever from search engines.
The SEO consultant must be confident: Some of the SEO consultants assure quick improvement in the rate of clicking. This can be misleading because no website however much artistically crafted, can become popular in a very short period of time. In other words, such assurances on the part of the SEO consultant cannot be relied upon and will not be the right selection.
Don’t Go for anyone who guarantee ranking: The search engine ranking factors and algorithms are changing from time to time and there is no one other other than Google can guarantee you a top page ranking on Google search results. Anyone who guarantee the No.1 spot is either trying to scam you or seriously illusioned.